Two years ago, the breast cancer organization Susan G. Komen for the Cure came desperately close to exploding itself when it announced that it was cancelling its grants to Planned Parenthood for mammograms and other medical procedures vital to women’s health. All over the country, women raised seven shades of scalding Hell over Komen’s backward priorities, and the organization took a fierce fundraising hit from which it is still attempting to recover.

Flash forward to this week, right in the middle of Breast Cancer Awareness Month, and Komen has once again stepped on a land mine it planted in its own path. In a PR move worthy of The Onion, it was announced this week that Komen has teamed up with Baker Hughes, one of the largest fracking concerns in the country, to paint 1,000 fracking drill bits pink in an effort they claimed will “serve as a reminder of the importance of supporting research, treatment, screening, and education to help find the cures for this disease.”

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