Anyone can amass an exorbitant number of Twitter followers. You don’t even have to be famous. All you have to do is pay for them. The comedian Joe Mande currently has a healthy 1.01 million followers, but his bio contains a caveat: “twitter is trash, facebook’s the devil, i bought a million followers for like $400 none of this shit matters antarctica is melting.”
Mande even explained the stunt last November in The New Yorker. “The simplest way to tell who’s winning the Twitter game is by counting followers,” he wrote. “The biggest celebrity accounts—Justin Bieber, Lady Gaga—seem to have millions of followers. But in 2012 I learned that only a portion of those are real humans; some are ‘bots,’ artificially created to boost an account’s popularity. Immediately, I knew that I had found my calling.”
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