“Because some marketeers will do anything to avoid focusing on making better beer.”
The public knows little about good beer. What to do. What to do. Ah, this guy knows! Make a stupid gimmick: a device that makes your bottle float in mid air. What’s next, making scalpels that also serve as bottle openers? Surgeon to nurse: “Did you see where that cap went when it popped off? Oh. see, now it foamed over. We’ll never get all that out. We’ll just close up; he won’t know the difference.”
Here’s a link to this idiotic device.